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7 Billboard Designs that we can all learn a lesson from...
If you’re a regular billboard advertiser, you may find it fairly easy to fall in to the trap of mundane design because it aligns with your brand guidelines.
Don’t get your knickers in a twist, there is nothing wrong with this whatsoever, as we all know, repetition sells. However, if you’re looking for short term, high impact results, you’re going to need to think outside the box.
Today we look at the top 10 billboard designs that did just that and why they’re effective.
Choose carefully to align your message with your format.
To reinforce a claim (like “builds strong teeth”), rethink the format and make it part of the message.
What can we learn from this?
Disrupt the scene to capture attention
Intervene location where viewers are not expecting to be reached. Disrupt the scenery with an ad where the audience gets, quite literally, immersed in.
Make use of your surroundings
Once you have chosen the location for your billboard advertisement, check if there is any surrounding elements that can enhance your marketing message.
Think outside the box (Literally)
Thinking outside the box could be as simple as using your products / service to manipulate your format and design, as these guys have done above!
Make use of the space around you.
While everyone else focuses on the actual art board (30% of the space, at most), think about ways to take advantage of the full structure holding your advertising. Get creative and find the relevant approvals to get more bang for your buck.
So what can we take away from these eye opening billboard campaigns?
It’s clear from the designs above that all of these attention grabbing designs are not just pretty pictures. They make use of the space around them and their environments. Whilst you’re reading this, it may seem like something you will consider when planning your next campaign, but the chances are that you will settle for less and deem it to be too complex to work on an idea like the above. That’s where we come in! Our billboard advertisement in Leicester team know outdoor media locations like the back of their hand and can work along side the design team to create an eye opening billboard campaign.